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Be Somebody

While working as an online designer at Education First, I was asked to rebrand their anual campaign "Be Somebody". The concept was that by traveling, the student could become "a londoner", "a parisian" or whatever destination they traveled to. I had to work on the general look and feel as well as the website and printed collaterals.
I decided to cut the Poster into two to create a bold and straight forward message. One part focusing on a close up of a students face, while the other part showing an iconic picture of a big city. The aim was to represent a student dreaming of a specific destination.