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banque populaire

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hk asian film festival

Banque Populaire

Orme is a subsidiary of the group "Banque Populaire" de Nantes, France.
The brief was to create a concept for a new type of banking organization. Requesting to create new ways of connections and interactions between
the clients and the banker, through a new identity.  
Working hand in hand with both Graphic Designers and Space Designers.
We worked on the identity and visual communication as well as the space and movement organization. The new identity was created using aspect of the main bank's identity : the + and the x. We combined them and created the * symbol. From that we built a visual language around the *. We came up with easy and efficient graphic ways of visualising your bank account's status.